We learn, collect, and store your Personal Information (that we consider necessary) when you use our Platform. We use this information to provide you with a safe, efficient, smooth, and customised experience, which includes, without limitation, displaying content such as recommended products that might interest you and communicating with you about your orders, new products, and latest promotional offers. This allows us to provide specific services and features that most likely meet your needs, customise our Platform to make your experience safer and easier, and enable third parties to carry out technical, logistical, and other functions on our behalf.
Here are the types of information we gather: 1) Information you provide us We receive and store the information you explicitly provide to us. This includes Personal Information such as your username along with your password, your name, address, telephone number, e-mail address and other contact information, date of birth, gender, financial information such as bank account information, credit/debit card or other payment instrument details and any other information that you provide during your time on the Platform. You may choose not to provide certain information, but this could prevent you from taking full advantage of our Platform’s various features.
2) Information collected automatically Whenever you interact with our Platform, we automatically receive, record, and analyse information from your browser, server or device, which includes, without limitation, your IP address, geolocation data, device identification, “cookie” information, the type of browser and/or device you’re using to access our Platform, information about your mobile device, including a unique identifier for your device and purchase history; which we sometimes aggregate with similar information from other customers to create features such as best-selling products, products you viewed or searched for, products you may like. We may also use browser data such as cookies, flash cookies, or similar data on certain parts of our Platform. We may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. We use this information for internal analysis and to provide you with location-based services, such as advertising, search results, and other personalised content, to give you the best possible shopping experience on our Platform..
3) Information from other sources We may receive information about you from third parties, such as social media services, commercially available sources, and business partners. If you access our Platform through a social media service or connect a service on our Platform to a social media service, the information we collect may include but is not limited to your user name, profile picture, email address, friends list and any other information associated with that social media service, which the social media service has the right to share with us and any other information or content you have made public in connection with that social media service. Whenever you access the Platform or contact us through social media services, you authorise us to collect, store, analyse and use such information in accordance with this Policy.
If COMPANY NAME has reasons to suspect that the information provided by any user is misleading, inaccurate, obsolete or incomplete, COMPANY NAME reserves the right to refuse provision of the Services to the user, at its sole discretion without incurring any liability to the user or any third-party. We will not be liable for reliance on or consequences of any misleading, inaccurate, obsolete or incomplete information.
When you sign in to your account on the Platform, you consent to our collection, storage, and use, in accordance with this Privacy Policy.
How it is usedThe Personal Information so collected may be shared with SEBI/ NSE/ BSE, KYC Registration Agencies (KRAs) etc. solely for the purpose of processing your transaction requests or serving you better.
We may use your Personal Information to identify, investigate, prevent, deter or take action regarding unethical or illegal activities, suspected fraud, violations of our Terms of Use, breach of our agreement with you or as otherwise required by law (collectively referred to as
Purpose(s)).
We may also use your Personal Information in accordance with applicable laws to provide you with the Services, enhance the user experience, manage our relationship with you, build user insights, analyse data for the introduction of new services and features, and as may be required to comply with any regulatory requirements and contractual obligations, which may inter alia include:
- To create and maintain user accounts, including personalization to improve the user experience;
- To process information such as credit card payments and provide support services related to payment, billing and invoicing;
- To engage certain trusted third parties to perform functions and provide services to us, including KYC verification, cloud-hosting services, off-site backups, email service providers, and customer support providers. We will only share Personal Information with third parties to the extent necessary to perform these functions, in accordance with the purposes set out in this Privacy Policy and applicable laws;
- To improve and enable users to use the Platform and avail our Services, and ensure efficient customer care experience, increasing efficiency of existing features, and develop new features;
- To perform research and analysis for our understanding, information, analysis, services and technologies in order to provide all users improved quality of care; and ensuring that the content and advertising displayed are customized to your interests and preferences;
- To dispatch transaction-related communications such as welcome letters and billing reminders;
- To audit our internal processes for compliance with legal and contractual requirements and internal policies
- To notify the necessary information related to the Platform and Services and user accounts on the Platform from time to time;
- To maintain records and provide users with an efficient, safe and customized experience while using the Platform;
- To use or disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Platform; (b) protect and defend our rights or property, the Platform or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates or the Users of the Platform or the public. This includes exchanging information with other companies and organizations for fraud protection;
- We may send users newsletters and e-mails to market other products and Services we provide;
- We may use Personal Information, including sensitive information of the users to create non-identifiable ‘aggregate data’;
- To analyse overall trends to help us improve the Platform and Services, including displaying detailed analytics to users;
- Verify users’ identity and prevent fraud or other unauthorized or illegal activity;
- To comply with applicable laws, rules, and regulations; and
- In any other way consistent with this Privacy Policy and to support the above activities.